Coca-Cola Hellenic Bottling Company
Optimizing Coca-Cola Hellenic Bottling Company’s sales teams with IBS Smart | DaaS
- Client
- Coca-Cola Hellenic Bottling Company
- Apple
- iPad
- Results
- 80% less paper

About CCHBC
Coca-Cola Hellenic Bottling Company (CCHBC) is one of Coca-Cola’s largest bottling partners, operating in over 28 countries, including Bulgaria. The company manages numerous mobile sales teams responsible for customer service, distribution and sales across various sales channels.
To increase operational efficiency and facilitate the work of its sales representatives, CCHBC was looking for a modern, flexible and reliable technology solution.
Business challenge
- Need for digitalization of business processes and elimination of reports on paper.
- Need for a mobile solution, that can provide quick real-time access to customer data, analytics and catalogs.
- A flexible financial model that allows for cost optimization instead of a one-time large investment.
Approach
IBS proposed iPad as a Service (DaaS) – a model including hardware, management and support for a fixed monthly fee.
A large number of iPad devices with pre-installed CRM software were deployed to allow sales representatives to track sales and customer relationships in real time.
Apple Business and Mobile Device Management (MDM) provide the overall management and guarantee the devices’ security, allowing automated setup and remote administration.
IBS provided flexible leasing terms under IBS Smart program, that allowed CCHBC to use the Apple devices with no initial investment and with included technical support.
Execution
- CCHBC sales teams use iPad devices for customer meetings, product presentations, accepting orders and real-time data access.
- iPad devices are integrated with their internal business systems, allowing for faster and more accurate sales analysis.
- The devices are managed through an MDM solution, that ensures security, automatic updates and remote management.
- Thanks to the DaaS model, CCHBC always has the up-to-date devices and the ability to scale according to their current business needs.


Results
30% faster processing of customer requests, which improves the sales teams’ efficiency.
Lowering paper document flow with 80% and optimizing the work process.
- Better customer serviceBetter customer service, since the sales teams have the up-to-date data in real-time.
- Optimized IT costsOptimized IT costs, thanks to the DaaS model with predictable monthly fees instead of large initial investments.
- Improved securityImproved security and device management through Apple Business.
Apple and IBS solutions in action
- Apple iPad
- Primary device for sales teams.
- Apple Business + MDM
- Centralized device management and protection.
- IBS Smart | DaaS
- Flexible service for hardware, support, financing and management.
- Integration with CRM and BI solutions
- Optimizing customer service.
Conclusion
With IBS Smart | DaaS, Coca-Cola Hellenic Bottling Company modernizes and optimizes the work of its sales teams, providing them with tools for collaboration and communication, the ability to multitask and digitize workflows. The flexible model enabled greater efficiency, more mobility, better customer engagement and significant savings, with IBS providing everything needed – from devices and software to support and security. IBS Smart | DaaS is a cost-effective solution to provide the necessary technology and support.