The new iPhone 18 Pro and iPhone 18 Pro Max

Built for pros. Built for everyday business.

iPhone 18 Pro Max

iPhone 18 Pro Max helps your favorite business apps work faster—so teams get even more done. Powered by the A20 Pro chip and purpose-built for AI. A big leap in battery life in an iPhone and durable Ceramic Shield front and back.

IMMERSIVE PRO DISPLAY—A 6.9inch Super Retina XDR display.¹ Brighter. Better antireflection. ProMotion up to 120Hz.
MASSIVE LEAP IN BATTERY LIFE—Up to 30 hours of use per charge so your phone stays powered up no matter how long your day.² Faster wired charging, up to 50% in around 15 minutes.³
A20 PRO CHIP. NEXT-GENERATION VAPOR CHAMBER—The next-generation vapor chamber and Dual 16-core Neural Engine accelerates work, whether you’re loading large files to review, running intensive AI workflows at impressive speed, or multitasking across apps. Get up to 40% better GPU performance than iPhone 17 Pro Max.
ULTIMATE PRO CAMERA SYSTEM—48MP Fusion Main camera with variable aperture for improved low-light photos and video and impressive depth of field. Custom Pro controls. And 8x optical-quality zoom.

iPhone 18 Pro

iPhone 18 Pro helps your favorite business apps work faster—so teams get even more done. Powered by the A20 Pro chip and purpose-built for AI. All-day battery life and durable Ceramic Shield front and back.

IMMERSIVE PRO DISPLAY—A 6.3inch Super Retina XDR display.¹ Brighter. Better antireflection. ProMotion up to 120Hz.
BIG LEAP IN BATTERY LIFE—Up to 24 hours of use per charge so your phone stays powered up no matter how long your day.² Faster wired charging, up to 50% in around 15 minutes.³
A20 PRO CHIP. NEXT-GENERATION VAPOR CHAMBER—The next-generation vapor chamber and Dual 16-core Neural Engine accelerates work, whether you’re loading large files to review, running intensive AI workflows at impressive speed, or multitasking across apps. Get up to 40% better GPU performance than iPhone 17 Pro.
ULTIMATE PRO CAMERA SYSTEM—48MP Fusion Main camera with variable aperture for improved low-light photos and video and impressive depth of field. Custom Pro controls. And 8x optical-quality zoom.

¹ The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 18 Pro) or 6.86 inches (iPhone 18 Pro Max) diagonally. Actual viewable area is less.

² All battery claims depend on the cellular network, location, signal strength, feature configuration, usage, and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/batteries and apple.com/iphone/compare for more information.

³ Testing conducted by Apple in July 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USBC Charge Cable or Apple MagSafe Chargers (1meter Model A3502 and 2meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fastcharge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.

iPhone Duo. Coming in October!

iPhone Duo. Largest iPhone display ever in a thin, foldable design—more room to get work done. Reimagined iOS experiences and A20 Pro chip for enhanced productivity.¹

BEAUTIFUL AND DURABLE—iPhone Duo is designed with Grade 5 titanium frame and hinge cover, and Ceramic Shield 2 front and Ceramic Shield back.
48MP DUAL FUSION CAMERA SYSTEM—48MP Fusion Main and Ultra Wide cameras, and all-new ways to shoot.

¹ Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.

Apple Watch Series 12

Meet Apple Watch Series 12. A powerful health and fitness tracker with high-frequency heart rate variability (HRV) readings for insights into stress and recovery, readiness, the Workout app, Pacer, and long battery life.

Apple Watch Series 12 requires iPhone 11 or later with iOS 27 or later.

Apple Watch Ultra 4

Apple Watch Ultra 4 is the ultimate running and sports watch, with multiday battery life,¹ breakthrough health and fitness tracking, and high-frequency heart rate variability (HRV) readings for insights into stress, recovery, and your readiness to take on the day.

Apple Watch Ultra 4 requires iPhone 11 or later with iOS 27 or later.

¹ Battery life varies by use and configuration. See apple.com/watch/battery for more information.

AirPods 5. Discover the magic of Active Noise Cancellation.

AirPods 5. With Active Noise Cancellation for an immersive listening experience, Personalized Spatial Audio, and a new acoustic architecture for richer sound.

ACTIVE NOISE CANCELLATION—AirPods 5 offer improved Active Noise Cancellation to reduce outside noise, at the best price yet.
HEAR THE WORLD AROUND YOU—Adaptive Audio combines Active Noise Cancellation and Transparency mode for the best listening experience in any environment.¹ Conversation Awareness automatically lowers the volume of what you’re listening to when you start speaking.²
DESIGNED FOR COMFORT—An iconic design for all-day comfort. Rated IP57 for dust, sweat, and water resistance, so they stand up to rain and tough workouts.³
LONG BATTERY LIFE—Up to 4 hours of listening time with Active Noise Cancellation on a single charge.⁴ And up to 20 hours of total listening time with the case.⁵
USB-C CHARGING CASE—AirPods 5 come with an ultracompact USB-C charging case.⁶

¹ Device performance and noise-control features such as Active Noise Cancellation, Adaptive Audio, and Transparency mode can be affected by buildup and debris in the ear. Regular cleaning keeps the device working fully. See support.apple.com/102672 for instructions on cleaning AirPods. See support.apple.com/120409 for instructions on cleaning AirPods Pro.
² Requires a compatible Apple device with the latest operating system.
³ AirPods 5 are dust, sweat, and water resistant for non-water sports and exercise and are IP57 rated. Dust, sweat, and water resistance are not permanent conditions.
⁴ Testing conducted by Apple in July and August 2026 using preproduction AirPods 5 paired with preproduction iPhone 18 Pro units, all with prerelease software. The playlist consisted of 358 unique songs purchased from the iTunes Store (256-Kbps AAC encoding). Volume was set to 50%, Spatial Audio and Conversation Awareness were turned off, and Noise Control was set to Active Noise Cancellation. With Noise Control off, listening time is up to 6 hours. Testing consisted of full AirPods battery discharge while playing audio until the first AirPod stopped playback. Battery life depends on device settings, environment, usage, and many other factors.
⁵ Testing conducted by Apple in July and August 2026 using preproduction AirPods 5 and charging case paired with preproduction iPhone 18 Pro units, all with prerelease software. The playlist consisted of 358 unique songs purchased from the iTunes Store (256-Kbps AAC encoding). Volume was set to 50%, Spatial Audio and Conversation Awareness were turned off, and Noise Control was set to Active Noise Cancellation. Testing consisted of full AirPods battery discharge while playing audio until the first AirPod stopped playback. The drained AirPods were charged to 100 percent, then audio playback was resumed until the first AirPod stopped playback. This cycle was repeated until both the AirPods and the charging case were fully discharged. Battery life depends on device settings, environment, usage, and many other factors.
⁶ Charging requires a compatible USB-C charger.

Technical specifications: see apple.com/airpods-5/specs for complete information.