Ready for whatever your day brings, MacBook Neo flies through everyday tasks and apps. Choose from four stunning colors in a durable aluminum design. With a brilliant 13-inch Liquid Retina display¹, the A18 Pro chip built for AI, and up to 16 hours of battery life², it’s an amazing Mac at a surprising price.

THE MOST COLORFUL MACBOOK LINEUP EVER — Choose from Silver, Blush, Citrus, or Indigo—each with a color-coordinated keyboard to complete the look. And with a durable aluminum design, MacBook Neo is built to go wherever you go.
POWER FOR EVERYDAY TASKS — Ready the moment you open it, MacBook Neo with the A18 Pro chip delivers the performance and AI capabilities you need to get things done, whether you’re editing family photos, powering through spreadsheets, or using AI to summarize class notes.
UP TO 16 HOURS OF BATTERY LIFE² — With all-day battery life, MacBook Neo is equipped to go the distance for everyday users and students—from early-morning classes to late-night study sessions.
A BRILLIANT 13-INCH DISPLAY¹ — Feast your eyes on the gorgeous Liquid Retina display. A 2408 by 1506 resolution, up to 500 nits of brightness, and support for one billion colors provide vivid images and crisp text.
LOOK AND SOUND GREAT — MacBook Neo comes with a 1080p FaceTime HD camera, a dual-mic array to enhance your voice for crystal clear clarity during calls, and two side-firing speakers for immersive sound with Spatial Audio.
BUILT FOR AI — Apple silicon, and every major component that powers it, is designed to efficiently run on-device AI activities.
MACOS RUNS APPS FAST — All your go-to apps run lightning fast in macOS, including built-in apps like FaceTime³ and Messages.
IF YOU LOVE IPHONE, YOU’LL LOVE MAC — Mac works like magic with your other Apple devices. Copy something on iPhone and paste it on Mac. Send texts with Messages from your Mac, or use your Mac to make and answer FaceTime calls³.
PRIVACY AND SECURITY — Built-in antivirus protection and free software updates help keep your MacBook Neo running smoothly and securely. FileVault encrypts your files so others can’t access them. Find My can help you locate your lost or stolen Mac. The MacBook Neo model with Lock Key lets you wake and lock your screen and power your Mac on and off. The model with Touch ID uses your fingerprint to unlock your Mac, authorize payments, and sign in to apps and sites.
POWER ADAPTERS — Please be aware: MacBook Neo comes with a USB-C charge cable, but does not include a power adapter. A USB-C power adapter or other USB PD power source that can provide 20W or higher is required to charge this device. For optimal charging, Apple recommends pairing this Mac with the Apple 20W USB-C Power Adapter

¹ Screen size is measured diagonally. The display on the 13-inch MacBook Neo has rounded corners at the top. When measured as a standard rectangular shape, the screens are 13.0 inches diagonally (actual viewable area is less).

² Testing conducted by Apple in January 2026 using preproduction MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory, and 256GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.

³ FaceTime calling requires a FaceTime enabled device for the caller and recipient and a Wi Fi connection

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With up to 18 hours of battery life¹ and fast SSD storage starting with 512GB, you can work, create, and play anywhere life takes you.

Configurable options are available.
¹ Testing conducted by Apple in January 2026 using preproduction 13-inch MacBook Air systems with Apple M5, 10-core CPU, and 8-core GPU, and preproduction 15-inch MacBook Air systems with Apple M5, 10-core CPU, and 10-core GPU, all configured with 16GB of unified memory and 512GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to 8 clicks from bottom and keyboard backlight off. Battery life varies by use and configuration. See apple.com/batteries for more information.

Bring next-generation speed and powerful on-device AI to virtually any task with the 14-inch MacBook Pro with the M5, M5 Pro, or M5 Max chip, and the 16-inch model with M5 Pro or M5 Max. With all-day battery life¹, double the starting storage, and a breathtaking Liquid Retina XDR display, it’s pro in every way.

Configurable options are available.
¹ Testing conducted by Apple in January and February 2026 using preproduction 16-inch MacBook Pro systems with Apple M5 Pro, 18-core CPU, 20-core GPU, 48GB of unified memory, and 1TB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. Display brightness set to 8 clicks from the bottom and keyboard backlight was off. Battery life varies by use and configuration. See apple.com/batteries for more information.

iPhone 17e features a beautiful 6.1-inch Super Retina XDR display,¹ the fast and capable A19 chip, all-day battery life,² and 256GB starting storage.

SAY HELLO TO A GOOD BUY — iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.
ACTION BUTTON — Quick customizable access to your favorite apps and features.
STUNNING DISPLAY — The 6.1-inch Super Retina XDR display makes images pop and text easy to read². And the seven-layer antireflective coating reduces glare—even in bright sunlight.
ALL-DAY BATTERY LIFE — Text, browse, and binge movies and shows for hours on end.² Charge fast with USB-C and now with MagSafe.
FAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE. — iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.³
A19 CHIP. BLASTS AND LASTS. — A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.
TWO ADVANCED CAMERAS IN ONE — The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.

¹ The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.

² All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.

³Up to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.

iPad Air. Now supercharged by M4.

Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7¹. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air, and more, so you can multitask, study, work, play, and create with ease.

PERFORMANCE AND STORAGE — M4 chip powers incredible performance, advanced graphics, and smooth multitasking. And with all-day battery life, you can keep working and playing wherever you go².
CONNECTIVITY — Wi-Fi 7 with Apple N1¹ enables fast wireless connections for transfers of photos, documents, and large video files. And superfast 5G with Apple C1X² gives you the flexibility to stay connected in more places.
APPLE PENCIL AND MAGIC KEYBOARD FOR IPAD AIR — Apple Pencil Pro and Apple Pencil (USB-C) enable intuitive and precise control for drawing, note-taking, and creativity. Magic Keyboard provides an amazing typing experience and a trackpad with haptic feedback³.
ADVANCED CAMERAS — iPad Air features a 12MP Center Stage front camera that’s perfect for video calls and selfies and a 12MP Wide back camera for document scanning and capturing photos and 4K videos.
UNLOCK WITH TOUCH ID — Touch ID lets you use your fingerprint to unlock your iPad Air and sign in to apps.

¹ Wi-Fi 7 available in countries and regions where supported.
² Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/ipad/cellular.
³ Accessories sold separately and subject to availability. Compatibility varies by generation.

Studio Display. A sight to be bold.

An immersive 27-inch 5K Retina display¹, 12MP Center Stage camera with Desk View, advanced mics and speakers, and Thunderbolt 5 ports. Studio Display is the perfect partner for Mac.

WITH FLYING COLORS — 14.7 million pixels, 600 nits of brightness, support for one billion colors, and P3 wide color make everything spring to life with spectacular detail.
ADVANCED CAMERA AND AUDIO — The 12MP Center Stage camera helps you look sharp in any light and keeps you in frame during video calls. Desk View lets you share your workspace. And a studio-quality three-mic array ensures you come through clearly.
SIX-SPEAKER SOUND WITH SPATIAL AUDIO — Four force-cancelling woofers produce bold bass, and two high-performance tweeters deliver accurate mids and crisp highs. And Spatial Audio creates a sophisticated, cinematic soundstage in supported music, video, and games.
SUPERPOWER YOUR STUDIO — Two Thunderbolt 5 ports let you connect high-speed accessories, daisy-chain up to four displays, and even fast-charge Mac laptops. And two USB-C ports are perfect for USB peripherals or charging your iPhone.
EVEN LESS GLARE, ANYWHERE — An anti-reflective coating comes standard to reduce glare. For challenging lighting conditions, a nano-texture glass option scatters light to further minimize reflectivity.
STANDS AND DELIVERS — Studio Display includes a tilt-adjustable stand. A tilt- and height-adjustable stand or a VESA mount adapter is also available, so you can find the perfect way to view your work².

¹ Screen size is measured diagonally.
² Tilt- and height-adjustable stand and VESA mount adapter sold separately.

A 27-inch 5K Retina XDR display takes brightness, color, and responsiveness to the next level¹. Combined with an advanced camera, three-mic array, six-speaker sound, and powerful Thunderbolt 5 capabilities, it’s the ultimate display for pros.

NOTHING SHORT OF BRILLIANT — Mini-LED backlighting with 2304 dimming zones reduces halo and blooming. Up to 1000 nits SDR brightness means you can work more easily in bright light. And 2000 nits peak HDR brightness brings greater contrast to highlights and shadows².
EVEN WIDER COLOR GAMUT — With access to both P3 and Adobe RGB color spaces, Studio Display XDR delivers precision from screen to print. And there are a wide range of reference modes for filmmakers, photographers, and graphic designers.
ULTRA-SMOOTH MOTION — 120Hz refresh rate makes motion smoother. Adaptive Sync allows for varying frame rates with precision control, ensuring motion remains as responsive as possible.
PACKED WITH POWERAND PORTS — Two Thunderbolt 5 ports for high-speed accessories, fast-charging Mac laptops, or daisy-chaining a second Studio Display XDR for 29 million pixels of total screen space. And two USB-C ports are perfect for USB peripherals or charging your iPhone.
PUT YOUR BEST FRAME FORWARD — The 12MP Center Stage camera helps you look sharp in any light during video calls. Desk View lets you share a top-down view of your workspace. And a studio-quality three-mic array ensures you come through clearly.
SIX SPEAKERS, SOUNDSATIONAL — Four force-cancelling woofers produce bold bass, and two high-performance tweeters deliver accurate mids and crisp highs. And Spatial Audio creates a sophisticated, cinematic soundstage in supported music, video, and games.
TWO WAYS TO MAKE GLARE GONE — An anti-reflective coating comes standard to reduce glare. For challenging lighting conditions, a nano-texture glass option scatters light to further minimize reflectivity.
INCLUDED STAND — Studio Display XDR includes a tilt- and height-adjustable stand with 30 degrees of tilt and 105 mm of height adjustability. An optional VESA mount adapter is also available³.

¹ Screen size is measured diagonally.
² In temperatures less than 25°C.
³ VESA mount adapter sold separately.

The new Apple devices are coming – MacBook Neo, MacBook Air M5, MacBook Pro M5 Pro/Max, iPhone 17e, iPad Air M4, Studio Displays