Optimizing Coca-Cola Hellenic Bottling Company’s sales teams with IBS AppleSmart | DaaS
About CCHBC
Coca-Cola Hellenic Bottling Company (CCHBC) is one of Coca-Cola’s largest bottling partners, operating in over 28 countries, including Bulgaria. The company manages numerous mobile sales teams responsible for customer service, distribution and sales across various sales channels.
To increase operational efficiency and facilitate the work of its sales representatives, CCHBC was looking for a modern, flexible and reliable technology solution.
Business challenge
- Need for digitalization of business processes and elimination of reports on paper.
- Need for a mobile solution, that can provide quick real-time access to customer data, analytics and catalogs.
- A flexible financial model that allows for cost optimization instead of a one-time large investment.
Approach
- IBS proposed iPad as a Service (DaaS) – a model including hardware, management and support for a fixed monthly fee.
- A large number of iPad devices with pre-installed CRM software were deployed to allow sales representatives to track sales and customer relationships in real time.
- Apple Business Manager and Mobile Device Management (MDM) provides the overall management and guarantee the devices’ security, allowing automated setup and remote administration.
- IBS provided flexible leasing terms under IBS AppleSmart program, that allowed CCHBC to use the Apple devices with no initial investment and with included technical support.
Execution
- CCHBC sales teams use iPads for customer meetings, product presentations, accepting orders and real-time data access.
- iPads are integrated with their internal business systems, allowing for faster and more accurate sales analysis.
- The devices are managed through an MDM solution, that ensures security, automatic updates and remote management.
- Thanks to the DaaS model, CCHBC always has the up-to-date devicesand the ability to scale according to their current business needs.
Results
30% faster
30% faster processing of customer requests, which improves the sales teams’ efficiency.
80% less paper
Lowering paper document flow with 80% and optimizing the work process.
Better customer service
Better customer service, since the sales teams have the up-to-date data in real-time
Optimized IT costs
Optimized IT costs, thanks to the DaaS model with predictable monthly fees instead of large initial investments.
Improved security
Improved security and device management through Apple Business Manager
Apple and IBS solutions in action
- Apple iPad – primary device for sales teams.
- Apple Business Manager + MDM – Centralized device management and protection.
- IBS AppleSmart | DaaS – Flexible service for **hardware, support, financing and management.
- Integration with CRM and BI solutions – Optimizing customer service.
Conclusion
With IBS AppleSmart | DaaS, Coca-Cola Hellenic Bottling Company modernizes and optimizes the work of its sales teams, providing them with tools for collaboration and communication, the ability to multitask and digitize workflows. The flexible model enabled greater efficiency, more mobility, better customer engagement and significant savings, with IBS providing everything needed – from devices and software to support and security. IBS AppleSmart | DaaS is a cost-effective solution to provide the necessary technology and support.